Trends & market data are the foundation of your work? Then you're in the right place!
Expand your knowledge about the automotive vehicle interior through our comprehensive knowledge repository. Or take a glimpse into the interior of the future with our interactive Interior WebApp.
Structured Trend Scouting as the Basis for Innovation
The InSuM trend analysis includes both mega, macro, and micro trends, with the mega and macro trends remaining nearly unchanged throughout the hub's duration, while new micro trends relevant to the interior are continuously added, clustered, and evaluated in the knowledge repository.
InSuM market analysis examines current market figures to highlight opportunities and future business potentials for the industry and determine specific needs.
Research results are compiled in the InSuM-Hub based on trade journals, publications from companies and institutes, as well as patent databases, presentations at trade shows and conferences, and product and technology launches. The publications are evaluated, among other things, based on maturity level (TRL) and sorted into various categories (e.g., by component or manufacturing technology).
With the stakeholder landscape, InSuM gains a nationwide overview of relevant players in the interior sector from industry, research, and related industries (e.g., optics, software/AI, electronics, ...). This also includes information on the respective competencies in the areas of "component," "product," "material," and "manufacturing technology."
A continuous project overview from thematically relevant clusters, networks, as well as within corresponding funding programs (e.g., KOPA 35c) enables a thematically structured overview of current R&D activities.
